About Us

  • About Us


    The company was founded in 1996 by William H. Poteet, Jr. The company started with four core retail properties for lease and grew from there. The company’s initial focus was solely commercial leasing and sales.

    In 2000, Cheryl Poteet joined the firm to focus primarily on residential sales. Subsequently residential rentals and residential property management were added to the list of services provided by POTEET PROPERTIES, INC.

    In 2003 the company added property management for office buildings and retail centers. This subsequently led to providing development management for the 555 on Fifth mixed use project. 555 on Fifth won the 2009 Sandcastle Award from the Collier Building Industry Association for mid size commercial projects.

    Today POTEET PROPERTIES, INC. is recognized as a very successful firm.

    Naples Realtor® Wins Commercial Realtor Achievement Award

    ORLANDO, Fla., Sept. 7, 2016 — Florida Realtors® has honored William “Bill” Poteet, a member of the Naples Area Board of Realtors (NABOR), with its 2016 Commercial Realtor Achievement Award. The award was presented at the state association’s recent 100th annual Convention & Trade Expo at Rosen Shingle Creek in Orlando, Fla. Poteet is president of Poteet Properties Inc. in Naples, Fla.

    Poteet has served on numerous committees and in every leadership position for the Naples association, including as its 2012 president. Currently, he is the 2016 chair of the local RPAC Committee (Realtors Political Action Committee). On the local level, Poteet has earned NABOR’s Commercial Realtor Achievement Award, Realtor of the Year, Citizen of the Year, Humanitarian of the Year, Committee Member Spotlight Award and the Ad Miller Award, one of the top honors given for a lifetime of work towards insuring private property rights.





    3200 Bailey Lane
    Suite 199
    Naples, Florida, 34105
    Cheryl mailto:cheryl@poteetproperties.com
    Bill mailto:poteetproperties@gmail.com

    Bill Poteet Cell: 239.293.9797
    Cheryl Poteet Cell: 239-293-9393

    Mission Statement

    “To be a trusted industry leader of real estate services delivering exceptional service and commitment to our valued customers and clients.”

    Photos of Bill & Cheryl


    • Naples Area Board of REALTORS®
    • Marco Island Area Association of REALTORS</li
    • Florida Realtors®
    • National Association of REALTORS®
    • Women’s Council of REALTORS®
    • International Council of Shopping Centers®
    • Real Estate Buyer’s Agent Council®
    • Greater Naples Area Chamber of Commerce®
    • Golden Gate Area Civic Association
    • Greater Naples Better Government
    • Naples High School SAC, Band Boosters, JROTC Boosters
    • Conservation Collier
    • Boy Scouts of America
    • Junior Deputy League of Collier County
    • Leadership Collier Alumni Association


    Print web_R_blueNational Association of Realtors® Code of Ethics

    Code of Ethics and Standards of Practice

    Effective January 1, 2014

    Duties to Clients and Customers

    Article 1

    When representing a buyer, seller, landlord, tenant, or other client as an agent, REALTORS® pledge themselves to protect and promote the interests of their client. This obligation to the client is primary, but
    it does not relieve REALTORS® of their obligation to treat all parties honestly. When serving a buyer, seller, landlord, tenant or other party in a non-agency capacity, REALTORS® remain obligated to treat all parties honestly.

    Article 2

    REALTORS® shall avoid exaggeration, misrepresentation, or concealment of pertinent facts relating to the property or the transaction. REALTORS® shall not, however, be obligated to discover latent defects in the property, to advise on matters outside the scope of their real estate license, or to disclose facts which are confidential under the scope of agency or non-agency relationships as defined by state law.

    Article 3

    REALTORS® shall cooperate with other brokers except when cooperation is not in the client’s best interest. The obligation to cooperate does not include the obligation to share commissions, fees, or to otherwise compensate another broker.

    Article 4

    REALTORS® shall not acquire an interest in or buy or present offers from themselves, any member of their immediate families, their firms or any member thereof, or any entities in which they have any ownership interest, any real property without making their true position known to the owner or the owner’s agent or broker. In selling property they own, or in which they have any interest, REALTORS® shall reveal their ownership or interest in writing to the purchaser or the purchaser’s representative.

    Article 5

    REALTORS® shall not undertake to provide professional services concerning a property or its value where they have a present or contemplated interest unless such interest is specifically disclosed to all affected parties.

    Article 6

    REALTORS® shall not accept any commission, rebate, or profit on expenditures made for their client, without the client’s knowledge and consent. When recommending real estate products or services (e.g., homeowner’s insurance, warranty programs, mortgage financing, title insurance, etc.), REALTORS® shall disclose to the client or customer to whom the recommendation is made any financial benefits or fees, other than real estate referral fees, the REALTOR® or REALTOR®’s firm may receive as a direct result of such recommendation.

    Article 7

    In a transaction, REALTORS® shall not accept compensation from more than one party, even if permitted by law, without disclosure to all parties and the informed consent of the REALTOR®’s client or clients.

    Article 8

    REALTORS® shall keep in a special account in an appropriate financial institution, separated from their own funds, monies coming into their possession in trust for other persons, such as escrows, trust funds, clients’ monies, and other like items.

    Article 9

    REALTORS®, for the protection of all parties, shall assure whenever possible that all agreements related to real estate transactions including, but not limited to, listing and representation agreements, purchase contracts, and leases are in writing in clear and understandable language expressing the specific terms, conditions, obligations and commitments of the parties. A copy of each agreement shall be furnished to each party to such agreements upon their signing or initialing.
    Duties to the Public

    Article 10

    REALTORS® shall not deny equal professional services to any person for reasons of race, color, religion, sex, handicap, familial status, national origin, sexual orientation, or gender identity. REALTORS® shall not be parties to any plan or agreement to discriminate against a person or persons on the basis of race, color, religion, sex, handicap, familial status, national origin, sexual orientation, or gender identity. REALTORS®, in their real estate employment practices, shall not discriminate against any person or persons on the basis of race, color, religion, sex, handicap, familial status, national origin, sexual orientation, or \gender identity.

    Article 11

    The services which REALTORS® provide to their clients and customers shall conform to the standards of practice and competence which are reasonably expected in the specific real estate disciplines in which they engage; specifically, residential real estate brokerage, real property management, commercial and industrial real estate brokerage, land brokerage, real estate appraisal, real estate counseling, real estate syndication, real estate auction, and international real estate. REALTORS® shall not undertake to provide specialized professional services concerning a type of property or service that is outside their field of competence unless they engage the assistance of one who is competent on such types of property or service, or unless the facts are fully disclosed to the client. Any persons engaged to provide such assistance shall be so identified to the client and their contribution to the assignment should be set forth.

    Article 12

    REALTORS® shall be honest and truthful in their real estate communications and shall present a true picture in their advertising, marketing, and other representations. REALTORS® shall ensure that their status
    as real estate professionals is readily apparent in their advertising, marketing, and other representations, and that the recipients of all real estate communications are, or have been, notified that those communications are from a real estate professional.

    Article 13

    REALTORS® shall not engage in activities that constitute the unauthorized practice of law and shall recommend that legal counsel be obtained when the interest of any party to the transaction requires it.

    Article 14

    If charged with unethical practice or asked to present evidence or to cooperate in any other way, in any professional standards proceeding or investigation, REALTORS® shall place all pertinent facts before the
    proper tribunals of the Member Board or affiliated institute, society, or council in which membership is held and shall take no action to disrupt or obstruct such processes.

    Duties to REALTORS®

    Article 15

    REALTORS® shall not knowingly or recklessly make false or misleading statements about other real estate professionals, their businesses, or their business practices.

    Article 16

    REALTORS® shall not engage in any practice or take any action inconsistent with exclusive representation or exclusive brokerage relationship agreements that other REALTORS® have with clients.

    Article 17

    In the event of contractual disputes or specific non-contractual disputes as defined in Standard of Practice 17-4 between REALTORS® (principals) associated with different firms, arising out of their relationship
    as REALTORS®, the REALTORS® shall mediate the dispute if the Board requires its members to mediate. If the dispute is not resolved through mediation, or if mediation is not required, REALTORS® shall submit the dispute to arbitration in accordance with the policies of the Board rather than litigate the matter. In the event clients of REALTORS® wish to mediate or arbitrate contractual disputes arising out of real estate transactions, REALTORS® shall mediate or arbitrate those disputes in accordance with the policies of the Board, provided the clients agree to be bound by any resulting agreement or award. The obligation to participate in mediation and arbitration contemplated by this Article includes the obligation of REALTORS® (principals) to cause their firms to mediate and arbitrate and be bound by any resulting
    agreement or award.
    Over 100 Years
    Since Adoption